Giving Tuesday appeals raise 27% more than in 2017

November 30, 2018 12:07 PM | Christina Marconi (Administrator)

Giving Tuesday, the annual day devoted to philanthropy, raised roughly $380 million for charities from 4 million people, organizers said. The results represent an increase of 27 percent from last year, when donors gave about $300 million.

New York’s 92nd Street Y and the U.N. Foundation started Giving Tuesday in 2012 as a philanthropic alternative to commerce-focused Black Friday and Cyber Monday. Since then, it has raised $1 billion online.

Reports of this year’s results from online gift processors and individual charities were encouraging — and perhaps indicative of a strong fundraising nish to 2018.

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