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Giving toward disaster relief less of a priority for Americans in 2018

December 14, 2018 11:59 AM | Christina Marconi

Despite a number of destructive and costly natural disasters, giving for disaster relief efforts has been less of a priority for Americans in 2018 than in 2017, a report from communications consultancy Ketchum finds.

The second annual Disaster Relief Holiday Giving Study found that 40 percent of respondents were planning to donate to charity this season, down from 49 percent last year, a drop of some 18 percent. The share of those specifically planning to give in support of disaster relief also was down about 18 percent on a year-over-year basis, even though disaster-related damages in 2018 are likely to exceed the total for 2017, with losses from eleven disasters — including the deadliest and most destructive wildfire in California history — likely to exceed $1 billion. In 2018, 38 percent of respondents said they did not plan to give in support of disaster relief, compared with 29 percent in 2017.

Read the study's findings here, and see the infographic here

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