Director Marketing Communications, Delaware Alliance for Nonprofit Advancement

As the leader of the nonprofit sector, the Delaware Alliance for Nonprofit Advancement's mission is to strengthen, enhance, and advance nonprofits and the sector in Delaware through advocacy, training, capacity building, and research.

Reporting to the CEO, the full-time Director Marketing Communications will serve as the brand ambassador, ensuring that a variety of stakeholders across Delaware understand the value of DANA and the nonprofit sector to advancing community impact in Delaware. The position will establish and implement our marketing communications and media strategy, manage social media platforms and website, and be instrumental in sharing our member stories to advance the nonprofit sector in Delaware.

Employment Status: Full-time, Exempt (Administrative)

Primary Responsibilities: • Plan and manage the content, design, and production of all marketing and communications materials. Work with DANA design firms and production vendors and ensure they adhere to brand guidelines, the flow of information, and the delivery process. • Develop and implement effective communication strategies that strengthen stakeholder relationships, brand awareness, and member satisfaction. • Ensure that timely, relevant, and engaging information is posted to DANA site and DANA social media assets. Coordinate ongoing website updates to remain current and reflective of strategic objectives. • Support the creation of informative and engaging press releases, press kits, newsletters, social media assets, and related marketing materials • Create communication and marketing strategies for new DANA services events, and promotions, and work collaboratively with DANA team members to develop communication plans to promote their services and program areas • Identify opportunities for speaking engagements for DANA leadership at strategic conferences and events. Assist in creation of presenter content and to ensure alignment with brand messaging. • Create conference signage/displays, digital and print content, pre and post conference attendee communications. Represent DANA at nonprofit events as appropriate. • Monitor communication analytics and prepare detailed activity reports. • Respond to communication-related issues in a timely manner. • Other duties as assigned.

Skill and Experience Requirements:

• Minimum Bachelor’s degree in communications, marketing, or public relations
• Minimum five years in communications with hands-on experience creating content for social media, print, website, public relations and advertising

• Proven experience developing targeted persuasive campaigns which increased engagement and participation

• Led recruitment and retention efforts at an association or member-based organization
• High proficiency in successfully deploying compelling message through digital and social media platforms, traditional advertising media

• Excellent writing skills, with a portfolio featuring stories which profile community or individual impact
• Strong project management skills; with an ability to manage multiple initiatives at different stages of development

• Must be able to travel throughout Delaware

PHYSICAL REQUIREMENTS:

• Consistently spending time sitting, typing, talking, walking and using repetitive motion.
• Frequent use of eye, hand, and finger coordination enabling the use of automated office machinery, such as a computer.

• Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices such as the telephone.

• Visual capacity enabling frequent use of computer equipment.
• Ability to exert up to 40 pounds of force to lift, carry, push, pull or otherwise move material, exhibit items and marketing support objects.

Education Level : Bachelors Degree

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